The most dreaded word in the vocabulary now has to be COVID positive. Not only has this pandemic caused a disruption in the physical and mental health of the population at large. It has also shaken the global economy to the core. Such is the gravity of this disease, that country’s financial foundation has been disrupted at a significant level. But if there is any industry that has come out as a winner in these testing times, it is eCommerce.
With social distancing being imposed, becoming the protocol and now the new normal, it has created a massive shift in the buyer’s behavior. Customers are now switching to online shopping and you, as retailers need to come up with strong strategies to design, develop such online channels that enrich and add value to your consumers’ shopping by eCommerce.
What does the research have to say?
The National Retail Federation conducted a survey on the evolving behavior of the consumers in terms of shopping. As per the reports, a whopping 50% of the consumers have switched from traditional methods to eCommerce. Moreover, 6 out of 10 customers will avoid going out shopping, from the fear of getting infected.
Tips to build your COVID selling strategy
But this also means that online competition has become fiercer than ever. To be able to leverage this opportunity, retailers need to do smart work alongside the hard work. Listed below are some useful tips and observations that can help you build your coming COVID selling strategy:
- Alongside shopping from prominent brands, customers are also supporting and making purchases from local brands. This means local shops also have a wide scope of strengthening their businesses and grow a larger customer base.
- It is important to note that the effects of COVID which are boredom, necessity, savings, and fear are what is driving customers towards online shopping.
- But this surge in the number of buyers is surfacing more challenges in front of the online retailers. Supply chain issue, customer’s changed shopping behavior, has compelled businesses to adapt to this changing landscape.
- It is important to note that since the virus can live on the surface for up to 3 hours to 3 days, customers are equally if not more, skeptical about online shopping. This has posed a grave threat to the online landscape. While WHO has long confirmed that the possibility of the virus spreading from packages and products is very low, the consumers are still scared.
How customer behaviour has changed?
From in-person shopping to online browsing, customers have now shifted their purchasing pattern, as the pandemic extends its stay. If the research and studies are to believed, these effects are long-lasting. Online businesses that are judiciously investing the right resources and know-how to play the field will benefit significantly. We, at Tayana Solution, can help you set up an online store to attract, engage and retain a qualified audience even in this difficult time. Designed by a team of technical experts with extensive experience helping businesses across manufacturing industries of all scales, be it an SME or a conglomerate, we assure a high return on investment with efficient resource allocation. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
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Vijay comes with a vast experience in ERP and enterprise solutions space with about 20 years of experience in various packaged application like Acumatica, SAP, Orion, Salesforce.com, SugarCRM and, SalesLogix.