How can marketing automation benefit your business? 

Businesses, especially those operating in the process manufacturing industry like pet care process manufacturing or sauce and dressing process manufacturing are getting excessively competitive with the increasing consumer awareness, the need for quality products, customers looking for quick responses, and other evolving factors.  

One such important task on which relies the popularity and future of the brand is marketing. It is important for a manufacturing business to effectively market its products so that it reaches a qualified target audience. There are many activities like lead tracking and nurturing, social media marketing, customer onboarding, an engagement that take up a lot of time, and vital resources that could have been otherwise invested towards important tasks.  

To be able to stay focused on the core activities and achieve their goal, it is important that the team and its efficiency is not bogged down by the mundane marketing tasks. This is why it is important to adopt automation, especially in the marketing field.  

After all, a minute spends on repetitive tasks could mean a potential consumer left unengaged, which no business wants.  

So, what is marketing automation? 

Simply put, marketing automation means using a software or tool to efficiently manage repetitive marketing tasks.  

How will this help your manufacturing unit? 

Marketing automation tools, when integrated into your operating system can: 

• Boost the overall productivity 
• Enrich consumer’s experience 
• Broaden the scale and scope of your business 
• Increase conversion rate 
• Higher return on investment 

• Strengthen and expand customer base 
• Encourage the team to focus on core objectives 
• Empower you to make a well-informed decision  

What are the marketing processes which can be automated? 

 

• Email 

No one wants to spend their day writing the same email pitches, responses to a plethora of clients and potential customers. But that doesn’t mean we have to do away with them. Instead, you can automate the emails. Hence, you should set up conditional emails by creating templates for every situation and how the conversation will go with the prospective consumer. These emails can be then sent to the visitors at the right time which you will have to set up.  

• Social Media 

Social media is growing exponentially as you are reading this blog. To keep up with the competition, social media experts are continually updating their pages in relevance to the demand of the platform and how which strategy is bringing dollars. Sound like more than a 9-5 job, isn’t it? Why not unburden the loads from your social media managers and automate certain processes like scheduling the copies, evergreen blogs, etc. Therefore, this will reflect positively on productivity and efficiency. 

• Testing:

   

You can and should autopilot the A/B testing of the blog, social copies, campaigns to observe and compare which of those that you have designed will attract and netter resonate with the target audience, thereby increasing reach and visibility. In conclusion, automating this will help you make a well-informed decision quickly and easily.  

• Analytics:

   

Why waste time tracking the campaigns manually when you can put it on autopilot. This is why you need automating analytics. It will give you more time in devising marketing strategies specific to the customer’s shopping behavior. Thus, an automated analytics tool for your manufacturing unit, be it pet care process manufacturing or sauce and dressing process manufacturing will provide you with insights as to how much are you getting back as profit with every dollar that you are investing.  

Invest the time, resources, and your staff’s potential in ensuring a quality supply chain while Tayana will create a customized marketing automation solution to enhance the customer experience.  

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